Advocacy toolkit

Download the entire book (PDF 8.5 MB)

Tearfund’s Advocacy toolkit is easy to understand and easy to use. It is an introductory and comprehensive guide to the theory and practice of advocacy. It is set out in a logical order, providing a clear overview and guidance about advocacy, based on the key questions: What? Where? Who? Why? and How? 

Each section is in three parts:

  • Teaching notes covering the most important points in question and answer format
  • Tools that are designed to be freestanding but also to double up as handouts in a training workshop
  • Training exercises for applying the teaching and using the tools in a training workshop, with clear instructions about how to facilitate them 

The NEW second edition includes 80 case studies sharing the learning and experience of Tearfund partners over the past 12 years. There is a new section on the challenge of doing advocacy in a difficult political context, an expanded section on monitoring and evaluating advocacy and new material offering a Christian perspective on human rights. 

How to use it 

The toolkit is designed to be flexible and provide the user with options. It is full of useful materials, tools and exercises. Different ones will be relevant to different advocacy projects and programmes. Start by opening it up to discover what is there, and then be selective, using the tools that are appropriate to your context or setting, rather than trying to use all of them. 

We want to see powerful decision-makers held to account, underlying causes of poverty addressed, and justice for people who are poor, vulnerable and marginalised. So it is our hope that this toolkit will give you a fresh understanding of the relevance of advocacy to your work, and equip you with the skills and confidence to get on, speak out, and just do it!

To order a paper copy of the book, send an email to

Accessing the toolkit

Download the entire book (PDF 8.5 MB) 

ROOTS 1 and 2 have been combined into one book for the second edition. 

Part One (Sections A–B) covers the theory: Laying the foundations for advocacy (formerly ROOTS 1 – Understanding advocacy). 

Part Two (Sections C–H) covers the practice: Practical action in advocacy (formerly ROOTS 2 – Practical action in advocacy). 

There is also new additional material on using the internet and mobile phones as part of the Advocacy Cycle, and PowerPoints to be used in training, all available online.

To access a searchable database of advocacy case studies from the Advocacy toolkit and other Tearfund sources, click here.

Download the book in separate sections: 

About this book (PDF 69 KB)
How to use this book (PDF 63 KB)
Handouts (PDF 62 KB)
List of exercises (PDF59 KB)

A The what, where and who of advocacy (PDF 374 KB)

B1 The why of advocacy: Poverty reduction and motivations (PDF 292 KB)
B2 The why of advocacy: Power and politics (PDF 256 KB)
B3 The why of advocacy: The biblical basis (PDF 295 KB)

C Overview of the advocacy cycle (PDF 141 KB)

D Advocacy Cycle Stage 1: Issue identification (PDF 671 KB)

E1 Advocacy Cycle Stage 2: Research and analysis – Overview (PDF 296 KB)
E2 Advocacy Cycle Stage 2: Research and analysis – Stakeholders (PDF 393 KB)

F1 Advocacy Cycle Stage 3: Planning – Putting it all together (PDF 343 KB)
F2 Advocacy Cycle Stage 3: Planning – Threats, risks, concerns and challenges (PDF 168 KB)

G1 Advocacy Cycle Stage 4: Taking action – Lobbying (PDF 149 KB)
G2 Advocacy Cycle Stage 4: Taking action – Mobilising people (PDF 196 KB)
G3 Advocacy Cycle Stage 4: Taking action – Using media (PDF 171 KB)
G4 Advocacy Cycle Stage 4: Taking action – Using human rights (PDF 936 KB)
G5 Advocacy Cycle Stage 4: Taking action – Difficult political contexts (PDF 280 KB)

H Advocacy Cycle Stage 5: Monitoring, reviewing, evaluation and learning (PDF 231 KB)


  1. Explanation of exercise methods (PDF 66 KB)
  2. Energiser suggestions (PDF 74 KB)
  3. Sample workshop timetables (PDF 87 KB)
  4. Further reading (PDF 81 KB)