Adequate funding is always a concern for development organisations. It is tempting to be money-centred and let our funding direct what we do. Instead, we need to start with our vision, mission and strategy.
The aim of this guide is to encourage organisations to have confidence in their ability to raise support. It looks at key principles involved in fundraising. Often, fundraising is done in a disorganised way in response to needs, rather than in a planned, forward-looking and strategic way. This book explains how to develop a fundraising strategy. It also looks at options available for diversifying our funding base.
