This toolkit presents an adaptation of the Outcome Harvesting evaluation approach, to include the identification of changes in attitude as well as behaviour. We call this adapted approach Outcome Harvesting plus Attitude Change (OH+AC). '
Adding attitude change is particularly important where individual inner transformation is essential to the success of a project – such as peacebuilding across lines of religious or ethnic identity, or in the transformation of harmful social norms.
This toolkit enables the recognition of attitude change, helps us better understand the processes of both behaviour change and wider social change, and will allow for more effective programming.
