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In Bangladesh, community groups often raise funds for projects such as road improvements and safe water and sanitation.

From: Local fundraising – Footsteps 111

Discovering the joy of inviting people to invest in our work and ministries

Key to the success of any fundraising campaign is the ability to attract people’s attention to the work you are doing. Photographs and videos can do this very well. People enjoy looking at them and they can often share information more quickly and effectively than words alone.

However, before you step behind the camera, here are a few important things to consider.

Ask for permission

Do not take photographs or videos of people without asking them first. 

In group situations such as meetings or church services, ask the leader to announce that you will be taking photographs or filming. Give people the opportunity to sit in a different place if they would prefer not to be involved. 

If a picture is taken in public (eg the street) or the people in it cannot be identified, you do not usually need to ask permission. However, it is good practice to do so wherever possible. If photographing children, it is important to gain permission from the adult responsible for them. 

Make sure people understand the ‘five things’ below before they decide whether or not to give you permission to take photos or videos of them. 

Honesty

It is important that photos and videos respect people’s rights and dignity. They must not be used to exaggerate or distort the truth. For example: 

Aim to be confident that, to the best of your knowledge, the people in the pictures would consider the images and their use to be truthful if they were to see them. Where appropriate, ask for permission to include people’s names alongside photos as a sign of respect. Also include the name of the photographer.

The cameras in mobile phones are improving all the time and are now capable of taking very good photos and videos.

The cameras in mobile phones are improving all the time and are now capable of taking very good photos and videos. Photo: Rhiannon Horton/Tearfund

Five things people should know before agreeing to be photographed or filmed

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