Skip to content Skip to cookie consent
Skip to content


Communication that prompts action

How to communicate in a way that encourages people to support your work

Written by Steve Adams 2020 Available in English, French, Spanish and Portuguese

Pastor provides an update on the work his church is doing in the community through the Church and Community Mobilisation (CCM) process in Nepal.

A Pastor provides an update on the work his church is doing in the community.

In Bangladesh, community groups often raise funds for projects such as road improvements and safe water and sanitation.

From: Local fundraising – Footsteps 111

Discovering the joy of inviting people to invest in our work and ministries

Effective communication is key to successful fundraising. Our work may be excellent, but if we do not talk or write about it in a way that encourages supporters to act, we will find it difficult to raise the funds we need. 

Other languages

Written by

Written by  Steve Adams

Steve heads up the Global Brand and Communications Team, which is a bit like herding a group of very creative cats. Nevertheless, his commitment to making Tearfund’s communications topnotch remains undaunted thanks to the power of prayer and Earl Grey tea.

Similarly Tagged Content

Share this resource

If you found this resource useful, please share it with others so they can benefit too.

Subscribe to Footsteps magazine

A free digital and print magazine for community development workers. Covering a diverse range of topics, it is published three times a year.

Sign up now - Subscribe to Footsteps magazine

Cookie preferences

Your privacy and peace of mind are important to us. We are committed to keeping your data safe. We only collect data from people for specific purposes and once that purpose has finished, we won’t hold on to the data.

For further information, including a full list of individual cookies, please see our privacy policy.

  • These cookies are necessary for the website to function and cannot be switched off in our systems.

  • These cookies allow us to measure and improve the performance of our site. All information these cookies collect is anonymous.

  • These allow for a more personalised experience. For example, they can remember the region you are in, as well as your accessibility settings.

  • These cookies help us to make our adverts personalised to you and allow us to measure the effectiveness of our campaigns.