Effective communication is key to successful fundraising. Our work may be excellent, but if we do not talk or write about it in a way that encourages supporters to act, we will find it difficult to raise the funds we need.
Communication that prompts action
How to communicate in a way that encourages people to support your work
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Steve heads up the Global Brand and Communications Team, which is a bit like herding a group of very creative cats. Nevertheless, his commitment to making Tearfund’s communications topnotch remains undaunted thanks to the power of prayer and Earl Grey tea.
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