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Tools and guides

Advocacy toolkit – a Roots guide

Comprehensive training material on the theory and practice of advocacy


A female activist stands outside homes in a narrow street in Brazil, a metal sun bed beside her

Sandra, an activist in Brazil who speaks out about the issue of plastic polution. Photo: Moises Lucas Lopes da Silva/Tearfund

A range of ROOTs guides

From: Roots guides

Practical guidance and training material for organisations on development topics


Tearfund’s Advocacy toolkit is easy to understand and easy to use.

  • The what, where and who of advocacy
  • The why of advocacy
  • Overview of the advocacy cycle
  • Issue identification
  • Research and analysis
  • Planning
  • Taking action
  • Monitoring, reviewing, evaluation and learning

Each section is in three parts:

  • teaching notes covering the most important points in question and answer format
  • tools that are designed to be freestanding but also to double up as handouts in a training workshop
  • training exercises for applying the teaching and using the tools in a training workshop, with clear instructions about how to facilitate them

Related resources

There are also PowerPoints to be used in training, all available online.

Using the internet and mobile phones as part of the advocacy cycle

Other languages

Women from Mozambique in the fields which they work

Advocacy in action

Explore our range of story-based case studies which complement the toolkit and provide examples of how advocacy work by Tearfund partners has changed people's lives

Advocacy case studies

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