Photo: Esther Harder

From: Sharing ideas – Footsteps 75

Footsteps readers share ideas related to their work

Sanitation is not a priority in schools because people do not realise the need for a safe and clean environment. This attitude means that when there are many competing priorities, resources are allocated to academic activities while sanitation is neglected. But good sanitation facilities, such as latrines, safe drinking water supply, and hand-washing facilities, are important for the success of basic education.  

A study done by the Community Participation for Action in the Social Sector (COMPASS) project in Nigeria in 2005 revealed that:

Photo: Caroline Irby, Tearfund

Photo: Caroline Irby, Tearfund

There is a need for continual efforts to keep sanitation on the agenda. 

Improving sanitation is not just a question of constructing latrines and facilities. The Health and Sustainable Development Association of Nigeria (HESDAN) has been working in partnership with the Local Government Education Authority and the Ministry of Health on a ‘School Sanitation’ campaign. This campaign was an attempt to inform, persuade and motivate the whole community to improve sanitation and hygiene practices in schools. Through this it aimed to help reduce the dropout rate among girls, improve academic performance and prevent disease related to water and sanitation. 

The primary target group was school children, as they are more open to new ideas and are at an age when they can be influenced to develop good habits. School teachers, parents and policy-makers were secondary target groups. The campaign slogan was; ‘school health, sanitation and nutrition: a responsibility for all’. 

Our strategy was based on research. A baseline survey was done in 230 schools, to give an indication of the current hygiene practices, awareness of sanitation issues and presence of sanitation facilities in primary schools. We asked questions to find out what motivated people regarding sanitation. The results were used to design the materials and messages for the community campaign. We found that issues related to social status and prestige were important. The majority of the respondents in the survey said they were influenced mostly by what their neighbours thought of them. 

Communicating the message

For people to want to be involved, hygiene issues needed to be seen as appealing and a positive thing to do. The communication had to be exciting, non-threatening, socially beneficial and fun. Therefore, we wanted the message to be, ‘sanitation is attractive’. Since we would be communicating to such a diverse audience we needed to create different moods and messages for the different target audiences. Here are some of the messages we used: 

For school children 

For school teachers and school management 

For parents 

For politicians 

Planning a campaign 

The project implementation committee met monthly and eventually weekly as the campaign launch date drew near, to plan the campaign. After research and planning, the following activities were carried out: 

PRODUCTION OF MATERIALS Posters, leaflets and banners about safe water, nutrition, waste disposal and hand-washing were produced and distributed. We found that these adverts are a good way of alerting people to keep clean and observe good hygiene. 

TRAINING WORKSHOPS We held training workshops for teachers and parents. The training covered topics such as health promotion, personal hygiene, preventing diseases, safe water, hand-washing, nutrition and community participation. The teachers and parents then trained pupils to be peer educators within their schools. 

LAUNCH ACTIVITIES To publicise the campaign, clubs with activities related to sanitation, health and nutrition were established in schools. Teachers and prefects were put in charge of monitoring sanitation and hygiene. Mini water filters were provided to primary schools. 

Gathering feedback

To monitor the impact of the School Sanitation campaign, we commissioned a baseline survey at the start of the campaign and a final evaluation at the end. The evaluation found that over 90% of respondents were aware of the campaign. Feedback was also received informally from peers and community members. The following are some of the immediate responses and comments on the community campaign.

Conclusion

The campaign reminded people of their responsibility to maintain good sanitation in their communities. It encouraged community involvement, and greater accountability between parents, schools and education authorities. Community campaigns, though costly, can be effective for sharing information and for motivating behaviour change. The cost is surely worth it for the benefits that come from keeping sanitation on the agenda. What greater benefit can you have than ensuring the health of families within your community? 

Awoyemi Olawale is a programme offi cer with the Health and Sustainable Development Association of Nigeria (HESDAN). 

30A Sabiu Ajose Street, off Bode Thomas Surulere Lagos state Nigeria 

Email: wale2001ng@yahoo.com

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