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A mixed group of smartly-dressed men and woman in Uganda sitting on the ground outside, partly under the shade of a tree

From: Community-led advocacy - Footsteps 118

Tools and ideas that communities can use to challenge injustice and change difficult situations

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If advocacy is to be successful, it needs to be planned well. The basic procedure is the same for all types of advocacy and it can be helpful to picture this as a five-step cycle. 

Sometimes the steps will be followed in order; other times they will run in parallel. It is important to remain flexible and be willing to adapt to changing circumstances. 

If further action is needed, consider repeating the cycle and working out a new strategy.

Adapted from Tearfund’s Advocacy toolkit (available free of charge).
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Additional resources

  • Advocacy in the digital age - A set of online resources exploring how to use the internet and mobile phones as part of the advocacy cycle

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