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Sanitation marketing

How to use social and commercial marketing to scale up demand and supply for improved sanitation and water supply

2018 Available in English

A latrine is built in Barra de Oitis, Brazil.

A latrine is built in Barra de Oitis, Brazil. Photo: Tom Price-Ecce Opus/Tearfund

Sanitation marketing is the application of social and commercial marketing practices to change behaviour and to scale up the demand and supply for improved sanitation and water supply,
particularly amongst the poor.

Its basis in terms of application to WASH is that many people, including the poor, are willing to pay for water and sanitation facilities that will satisfy their requirements if the technology is packaged and marketed appropriately, and the supply mechanism is easily accessible.

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