- While the local market should be the first priority, sometimes it is worth considering other markets – either in nearby towns, large cities or overseas. High value, lightweight crafts, good quality dried fruits or unusual food products are all examples of goods that may benefit from finding markets elsewhere.
- Several producers may find it worthwhile combining their efforts and working as a cooperative – making either similar or the same products – to meet the needs of large commercial orders.
Discussion
- At what point should producers begin to look for other markets?
- Exporting goods usually requires the capacity to produce huge orders on an exact date just once or twice a year. What difficulties could this cause?
- Is there anywhere producers can turn to for advice about markets in large towns and cities. What kind of market research might first be needed?
- Exporting goods or foods overseas requires the use of all kinds of legal documents such as hygiene inspection certificates, export licenses and customs clearance papers. What are the implications of this? Is there anywhere people can go for advice?
