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This pilot project is a digital adaptation of the Transforming Masculinities (TM) programme for social media influencers. It is a values-based plan designed to reach people in online groups. Social media influencers who are also people of faith go on a journey of personal change. They learn about gender equality, family planning, and how to prevent gender-based violence (GBV). This helps them change how people in their online communities think and act.
What to expect
This guide provides a three-day training plan as part of a four-day retreat. It focuses on tackling gender-based violence, gender equality, and family planning. Each day includes clear activities, goals for learning, steps for leaders, and questions for reflection. It also includes relevant scriptures for both Christian and Muslim participants.
Who it is for
This manual is for social media influencers with faith-based values. It is built to help them lead positive change with their online followers and communities.
Benefit and learning
The programm helps influencers change their own views on gender equality and positive masculinity. By doing these activities, influencers learn how to create and share positive messages. These messages challenge harmful ideas and help change how their followers think and act regarding GBV, gender equality and family planning.
The key messaging guide helps faith-based social media influencers talk about family planning, gender-based violence, and gender equality in a careful and respectful way. It focuses on values like love and responsibility to help people make their own choices. Instead of giving medical advice, influencers act as supportive leaders who share positive models, such as healthy birth spacing. They are encouraged to refer their followers to professional health services and avoid using medical or diagnostic language.
The flash cards provide core principles and best practices for the 'Transforming Masculinities' project. They highlight important ideas, such as keeping survivors safe and treating violence as a human rights issue. The cards encourage influencers to tell stories ethically and challenge traditional gender roles with positive messages. Overall, they promote a 'new standard of manhood' based on respect, equality and active allyship while making sure all shared information is accurate and clear.
