Mobilising people can be a useful and effective advocacy activity. It aims to show decisionmakers that people are concerned about, and want to see change on, an issue. Mobilising activity needs to communicate a clear message and will be most effective if linked to ongoing lobbying work and direct contact with decision-makers. It may also open up opportunities for lobbying in contexts where it seems impossible.
Tools and guides
Mobilising people – Good practice guide
This tool gives guidance on how to mobilise people to take collective action in order to influence powerful decision-makers.
2016
From: Reveal toolkit: Influencing decision-makers
Tools sharing good practice on influencing the decisions, policies and practices of powerful decision-makers in order to address underlying causes of poverty, bring justice and support good development
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